Why Advertising Fails: And How To Make Yours Succeed Paperback – November 23, 2021 by Dan S. Kennedy

Description

Author: Kennedy Dan S.

Package Dimensions: 12x229x304

Number Of Pages: 224

Release Date: 23-11-2021

Details: Product Description

Uncover the secrets of properly purposed advertising

How often have you spent your money on an ad only for it to fall ­ at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame—company leadership, the format for the ad, the product itself?

With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit—and what to do to ‑ x it.  e key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.

Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue—your business depends on it!

About the Author

DAN S. KENNEDY is a multimillionaire, serial entrepreneur, trusted marketing advisor, famous consultant, and coach, author of the popular No BS book series, legendary copywriter, and well-respected and dynamic speaker. He influences over a million independent business owners through his coaching programs, newsletters, and group meetings
across the country.